Writing Compartive Essays

Writing Comparative Essays †¢ encouraging you to make connections between texts or ideas †¢ engage in critical thinking & go beyond mere description or summary to generate interesting analysis: – when you reflect on similarities & differences you gain a deeper understanding of the items you are comparing, their relationship to each other & what is most important about them. Although the assignment may say â€Å"compare,† the assumption is that you will consider both the similarities and differences; in other words, you will compare and contrast.Establishing a Basis of Comparison†¦ †¢ Objects must share some significant characteristics†¦.. (same class or general category) †¢ no basis of comparison if there is no common element †¢ If the similarities & differences between the objects are all simply obvious the reader of the essay is certain to be bored†¦. So the basis of comparison should go beyond the obvious†¦ When 2 subjects are very similar, it is the contrast that may be worth developing more When 2 subjects are not very much alike, you may find their similarities enlightening. Bees and People = absurd †¦. iffer in species, physical structure, intelligence both are: – social animals that live in complex social structures, – have tasks to perform & roles to fulfill in their respective societies = so we could write but focus on the common elements that seem most provocative = social structures & roles Bees and Jeeps Human Beings and Golf Tees = NO few points of comparison = very trivial ones bees & jeeps = travel great distances = dumb similarity people & tees = needed to play golf = dumb similarity = no significant basis of comparison = NO C&C essay YOU CANNOT WRITE A C&C ESSAY IF THERE ARE NO SIMILARITIES †¦. verything on the planet has differences so the aim here is to find similarities and then develop differences†¦. Points of Comparison (& contrast) †¢ treat the s ame, or at least similar, elements for each subject: Novel A Major characters Minor characters Themes Novel B Major characters Minor characters Themes NOT Novel A Major characters Minor characters Themes Novel B Minor characters Language Plot Deciding Your Purpose†¦. C&C solar & wind energy ask yourself†¦Ã¢â‚¬ ¦ Why do I want to C&C these objects. Do you want to inform, to emphasize, to explain, to evaluate, to persuade that one side is better than the other?Do you have more than one purpose? Your purpose will influence the content & organization of your comparison & contrast essay Comparative Essays may be: persuasive or informative (your thesis statement signals this purpose) Your assignment for this class = Informative C&C essay C&C solar & wind energy TO INFORM TO PERSUADE Provide information about both in order to determine whether one is better than the other as a practical means of producing significant amounts of energy†¦. Proving that one technology is superi or to the otherProvide information about both in order to determine that both are a practical means of producing significant amounts of energy†¦. Formulating a Thesis Statement†¦ †¢ identify the subjects to be C & C †¢ Indicate comparison as well as contrast †¢ indicate whether you will concentrate on similarities or differences or whether you will balance the two †¢ list the main points of comparison or contrast in the order in which they will be discussed in the essay (essay map) Despite the fact that television and radio are distinctly different media, they use similar strategies to appeal to their audiences. o essay map = ? TS = for an informative C&C = no stance = no taking a side underlined part = signals contrast italicized part = signals comparison focus / emphasis is on — comparison = as it is stated at the end of the thesis Although Melville’s ‘Moby Dick’ & London’s ‘The Sea Wolf’ are both about t he sea, minor characters, major characters, and themes of Moby Dick establish its greater complexity. TS = for an argumentative C&C essay = stance underlined part = signals comparison italicized part = signals contrast = focus of the essayCompare and contrast the reasons why the North and South fought the Civil War. The North and South fought the Civil War for many reasons, some of which were the same and some different. While both sides fought the Civil War over the issue of slavery, the North fought for moral reasons while the South fought to preserve its own institutions. While both Northerners and Southerners believed they fought against tyranny and oppression, Northerners focused on the oppression of slaves while Southerners defended their own right to self-government.While Callaghan’s â€Å"All the Years of Her Life† and Mistry’s â€Å"Of White Hairs and Cricket† both follow the conventions of the coming-of-age narrative, Callaghan’s story ad heres more closely to these conventions by allowing its central protagonist to mature. In Mistry’s story, by contrast, no real growth occurs. †¢ ThS = differences outweigh similarities – essay focus = differences Although Darwin and Lamarck came to different conclusions about whether acquired traits can be inherited, they shared the key distinction of recognizing that species evolve over time. ThS = similarities outweigh differences – essay focus = similarities †¢ No essay map = ? †¢ The focus of the essay = later half of the ThS †¢ Provide a detailed essay map in the later half of your thesis statement NOT in the first half †¢ Thesis for an informative C&C = no stance †¢ Thesis for an argumentative C&C = stance You need to focus the topics given to you – this focus should be evident in your Introduction and then later developed in your Thesis Statement.C & C solar & wind energy = TS = no essay map for both but notice that on e takes a side and the other does not. TO INFORM Solar energy & wind energy both, are practical alternatives to conventional energy sources, though they have their own unique characteristics & uses. TO PERSUADE While both solar and wind energy are practical technologies, solar energy now seems the better investment. Whether your paper focuses primarily on difference or similarity, you need to make the relationship between A and B clear in your thesis.Structuring the Essay†¦. Subject-by-Subject = purpose is to emphasize overall similarities or difference †¢ Say everything you have to say about the first subject, then move on & make all the points you want to make about the second subject and so on. †¢ In discussing each subject, you use the same basis of comparison & arrange these points in the same logical order. Appropriate for: short, uncomplicated papers. .. simple comparison†¦. points of comparison are general & few in number. †¢ Seems like 2 separate es says are weakly connectedPoint-by-Point = purpose is to emphasize individual points of similarity or difference. †¢ make a point about one subject & then follow it with a comparable point about the other Appropriate for: longer more complicated essays in which you discuss many different points. readers can easily follow your points. Nevertheless†¦.. it is easy to fall into a monotonous, back-and-forth movement between points †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. use clear transitions & vary sentence structure as you move from point to point. †¢ Each similarity for A & B can usually be handled in one paragraph in the body of the essay. Each difference for A & B may not be handled in one paragraph – try to split each point of contrast into 2 paragraphs even when using the point-by-point format†¦ (do remember to link the two paragraphs with a transitional sentence) †¦Ã¢â‚¬ ¦.. remember the stress is NOT on the number of points that u mention BUT on the DEPTH OF DEVELOPMENT Analogy†¦. When a subject is unobservable, complex or abstract – when it is so generally unfamiliar that readers may have trouble understanding it – analogy can be most effective. An analogy: – Looks for similarities & differences between 2 essentially dissimilar things. Compares the difficult/abstract/unfamiliar to the more familiar Think of the human genome as the ingredients list for a massive Thanksgiving dinner. Scientists long have had a general understanding of how the feast is cooked. They knew where the ovens were. Now, they also have a list of every ingredient. Yet much remains to be discovered. In most cases, no one knows exactly which ingredients are necessary for making, for example, the pumpkin pie as opposed to the cornbread. Indeed, many, if not most, of the recipes that use the genomic ingredients are missing, and there’s little nderstanding that why small variations in the quality of the ingredients can â⠂¬Å"cook up† diseases in one person but not in another. (another e. g. on pg 166) True Comparison Analogy analyzes items that belong to the same class – types of engines. Purpose = seeks to illuminate specific features of both subjects e. g. pairs things from different classes – with nothing in common except through the imagination of the writer Purpose = to clarify the one subject that is complex or unfamiliar craft of fiction writing —- craft of carpentry †¦ analogy helps the reader visualize an abstract or unobservable thing

Janmar Coating INC Essay

Janmar Coating INC is currently facing a problem of where and how to enact corporate marketing efforts among various paint coatings market. Several top executives cannot come to an agreement on if they should expand to non-Dallas Fort Worth (DFW) areas or construct additives to the current budget for advertising, hiring a salaried employee, or cutting prices so that the customers and retailers who are price sensitive will not be discouraged to use the product. According to the case study the U.S. paint coating industry has three segments. The smallest of the three with only 22% of the market is the special coatings segment. This group is particularly used on items that may have extreme temperature fluctuation or environmental factors. The middle segment with 35% market share is the Original Equipment manufacturing (OEM). OEM is used on objects such as cars, trucks, building products and more. The largest segment with 43% market share is the architectural coatings used on homes, buildings, industrial structures and more. Industry sales for paint coatings in 2004 were around 16 million with expected sales to increase in the next year. Analyzing the data reflects that the segment of Architectural Paint coatings and sundries have a strong position in the industry. This 12 billion plus group is expected to grow more with the extreme demand of maintenance and repairs on new and old homes increase. Although its competition such as aluminum and vinyl siding appears to have a grip on the market but APC is still holding steady. In addition, the do it yourself painters are increasing in popularity making the trend successful and providing stability in the market. Knowing the competition is not hurting but this segments growing concerns are the mandatory regulations regarding a reduction  in emissions caused by the production of paint. This has stigmatized the industry causing sales to decrease which resulted in many business closing or merging with bigger firms. Janmar’s mission is to gain more market share across the industry. With sales being steady in the DFW area there should be an emphasis on the non DFW area which may provide an increase in sales which will result in increased revenue. A strength of the company is great customer relationships. Many believe to sell a particular product you must know the product very well and Janmar’s representatives has demonstrated  this according to several internal customer surveys. Team perseverance believes a weakness in this company may be its inability to begin penetrating the market outside the DFW area. Also the indecisiveness of the leadership of the company may prevent them from taking advantage of the upcoming peak season. In the past before the specialty stores or the big retailers like Walmart and home depot were around Janmars competition was minimal. Although they have many professional painters that purchase their product it may be considered a weakness because it limits gaining more share. The alternative course of action in the Janmar case are being able to excel their presence in the DFW do-it-yourself market. A con to this alternative is that many consumers select a store before selecting the brand. With many stores having more than one brand this may leave the consumer a chance to purchase a less priced product. It is very common for consumers to purchase from advertising they have also seen although a very small percentage. A pro would be the increasing of brand awareness. The cost to enact this alternative is around $350,000 in brand advertising over the current budget. Another alternative which counter acts the previous mentioned alternative is to issue a special coupon in the newspaper. A con may be that in the time of the internet print marketing is out of date and seen as less effective. The alternative is to  hire a new sales representative that may be aggressive in the non DFW area may be a better suggested alternative. A pro to this alternative is the direct cost in salary vs $350,000 in addition to the budget which the salary is dramatically lower in price. The final alternative is to continue with the current approach. Team recommends that Janmar Coating Inc. should chose the last alternative with a twist. Keep everything the same with small increments of change. The first change would be adding a new sales rep. We believe this individuals role to recruit new accounts may show a faster result in revenues via new accounts than advertising on the television which carries a higher cost and more time to see sales increase. This representative may have the ability to get more accounts in one year than they have in five years. One of the strengths of Janmar is its ability to satisfy its retailers. It is crucial that Janmar begins to aggressively  attack the non DFW area in order to get there presence and product known. With globalization it is very easy for a company to be left behind.

Alvin Ailey Contextualisation Essay Example for Free

Alvin Ailey Contextualisation Essay Ailey used his culture and many childhood memories to base his choreography on. Church and worship played a huge role in the lives of black Americans and was the center of Ailey’s community. â€Å"The exuberance and poignancy of the black experience are well served in Ailey’s splendid. â€Å"The church was always very important, very theatrical, very intense. The life that went on there and the music made a great impression on me. † (A. P Bailey 1997 pg. 8) He grew up in Texas in the 1930s with both racial segregation and the economy being big problems of the time. â€Å"Black lives were as peaceful and secure as racism and poverty would allow. (Dunning, 1996) â€Å"In those days black people were forced into certain sections of the town†¦you couldn’t buy a house in other sections of the town, so you had to go to schools that were essentially segregated’’. In spite of the miserable living conditions   Ailey’s community and others alike were joyful in church and the drew drop inn which was where all the adults used to go on Saturday nights to dance to the blaring juke box. The dew drop inn was a rough place to be. My mother was in there, and everybody was doing what they considered to be the nasty dances†¦many of the same people who went to dew drop inn on a Saturday night went to church on a Sunday morning. In dance I deal with these two very different worlds: Blues suite and revelations. † (A. P Bailey 1997 pg23) At the age of 12 Ailey joined his mother in Los Angeles where she was to work as cleaner for a wealthy white family â€Å"I remember very well seeing my mother on her knees scrubbing these white folks’ rooms and halls. That image is in my ballet cry† (A. P Bailey 1997pg32) Here he experienced the theatre and heard the music of Duke Ellington for the first time, who’s music he later came to create a total of 14 dances to. Including The River’ â€Å"The River is a legendary collaboration between Ailey and Ellington†¦ was Ellington’s first symphonic score written specifically for dance†¦The legendary and highly acclaimed collaboration mirrors together the art forms beautifully. (http://www. exploredance. com/article. htm? id=1635) Creations of Two Masterful Artists, Alvin Ailey and Duke Ellington by Amber Henrie December 28, 2006. It was not until the 1940s that Ailey took a serious interest in dance, seeing the Dunham Company perform excited him in a way that nothing ever had before. Proving it to be a transcendent experience for him, he felt a connection with her and her dancers and was ‘lifted into another realm. I couldn’t believe there were black people on a legitimate stage†¦before largely white audiences†¦doing afro-Caribbean. Lester Horton not only inspired Ailey with his stylized technique and incredibly expressive movement but also in the way he offered his students a ‘complete education’ teaching them how to participate in all aspects of production from lighting and reading music to choosing the correct fabric for performances â€Å"He knew every fabric in the world and was extremely knowledgeable about color, design, dyeing and tailoring†¦I am still guided by Lester’s insistence that costumes must be made from extraordinary fabric† (A.P Bailey 1997 pg. 63) The Horton Technique focus’ on movements that lengthen the spine and the hamstring muscles with flat backs, lateral stretches, descending and ascending from the floor into horizontal positions, release swings, leg swings and deep lunges all of which appear in Ailey’s works regularly. Lester Horton has proved to be Ailey’s biggest influence; the similarities between the 2 choreographers are due to Ailey’s awe of Horton, his works and his attitude. As he just as Martha Graham had, had a mixed racial company â€Å"He realized that you have to use the best dancers regardless of color† (A. P Bailey 1997 Pg. 60) All of the above stylistic features are seen in works of Ailey’s such as Revelations, Cry and Witness to name a few. Each using deep plies and stunning lines to create interesting and meaningful viewing, using a combination of modern dance with jazz and classical ballet. Each with a meaning and a message to its audiences worldwide. Ailey (cited by De Frantz) said From his roots as a slave, the American Negro – sometimes sorrowing, sometimes jubilant, but always hopeful – has created a legacy†¦ which have touched, illuminated and influenced the most remote preserves of world civilisation†¦ We bring you the exuberance of jazz, the ecstasy of his spirituals and the dark rapture of his blues. † Yet while Ailey drew lots of his choreography from his ‘blood memories’ he did create plot less works too, making more use of ballet technique which can be seen in Streams. After Lester Horton’s death, Ailey founded his own company and had great success that still lives to this day; he and his company toured worldwide and were awarded with numerous honours before settling In New York. Yet Thomas F DeFrantz (2004) said the unasked question, implicit in dozens of feature articles and reviews, seemed to be: how could a gay black man from dirt-poor. Rural, depression-era Texas, with limited dance training and no college degree found and run the most successful modern dance company in the idiom’s history? Alvin Ailey Contextualisation. (2018, Nov 07).

Human growth and developement Essay Example | Topics and Well Written Essays - 2500 words

Human growth and developement - Essay Example 1. Development proceeds from the head downward. This is called the Cephalocaudle principle. This principle describes the direction of growth and development. According to this principle, the child gains control of the head first, then the arms, and then the legs. Infants develop control of the head and face movements within the first two months after birth. In the next few months, they are able to lift themselves up by using their arms. By 6 to 12 months of age, infants start to gain leg control and may be able to crawl, stand, or walk. Coordination of arms always precedes coordination of legs. 2. Development proceeds from the center of the body outward. This is the principle of Proximodistal development that also describes the direction of development. This means that the spinal cord develops before outer parts of the body. The child's arms develop before the hands and the hands and feet develop before the fingers and toes. Finger and toe muscles are the last to develop in physical development. 3. Development depends on maturation and learning. Maturation refers to the sequential characteristic of biological growth and development. ... Finger and toe muscles are the last to develop in physical development. 3. Development depends on maturation and learning. Maturation refers to the sequential characteristic of biological growth and development. The biological changes occur in sequential order and give children new abilities. Changes in the brain and nervous system account largely for maturation. These changes in the brain and nervous system help children to improve in thinking or cognitive and motor or physical skills. 4. Development proceeds from the simple to the more complex. Children use their cognitive and language skills to reason and solve problems. For example, learning relationships between things, or classification, is an important ability in cognitive development. The cognitive process of learning how an apple and orange are alike begins with the most simplistic or concrete thought of describing the two. Seeing no relationship, a preschool child will describe the objects according to some property of the object, such as color. Such a response would be, "An apple is red or green and an orange is orange." The first level of thinking about how objects are alike is to give a description or functional relationship between the two objects. "An apple and orange are round" and "An apple and orange are alike because you eat them" are typical responses of three, four and five year olds. As children develop further in cognitive skills, they are able to understand a higher and more complex relations hip between objects and things; that is, that an apple and orange exist in a class called fruit. The child cognitively is then capable of classification. 5. Growth and development is a continuous process. As a child develops, he or she adds to the skills already acquired and the new skills

Discussion questions4 Article Example | Topics and Well Written Essays - 250 words

Discussion questions4 - Article Example Vicino3 maintains that the creation of suburbs was a deliberate effort by the federal government to change the country’s development pattern and shape individuals preferences. Political processes and support of public policies provisions were contributory factors in suburb development. Leaving the city does not solve its problems as promoted by Ford’s proposal. Displacement of people from the cities would initiate displacement and or transfer of problems to other parts of America. Those who leave the city would still require the government to provide them with other social amenities. The Brookings’ policy approach proposals to solve public problems in first suburbs are effective. Policies that address challenges special to elderly society members would solve related public problems. Policies should address concerns of foreign-born residents of first suburbs4. Promoting regional coherence through policy initiatives would solve public problems related to policies. Moller’s statement is a development-conscious and justified. While displacing people from one place to another along with development, the proponents must also set adequate consideration for the remaining population’s wellbeing. Housing policies are important in controlling development during displacement5. Before the government commences displacement and resettlement of population from a city or neighborhood, it must ensure that adequate policy exists to managing the affairs of population remain behind or perceived as abandoned. Housing policies must exist to support the process of suburb development Failure to implement relevant policy provisions duplicates the constraints instead of presenting a

Journalism and Diversity Term Paper Example | Topics and Well Written Essays - 2000 words

Journalism and Diversity - Term Paper Example This paper tells that the notion of responsible media got recognition through the Hutchins Commission on Freedom of the Press in the United States. The World Association of Press Councils realizes that the freedom of the press must be responsible to the public cause, if not the government. It announces that â€Å"it is implicit and inherent in the institution of a free press that the press exercises its powers and duties in a responsible manner† (The Law Reform Commission of Hong Kong, 2000, p. 2). Clause 12 of the Press Complaints Code deals with discrimination issue regarding reporting of news, guiding journalists not to mention the race, color, religion, sexual orientation, physical or mental illness or disability of a person unless these are required actually to complete the story. The purpose behind this clause is to secure people from biased reporting and the news publication does not harm the common public interest. Journalists need to differentiate between the lines, c rossing it only when remarks are made generally about various sections of people on a reporter’s individual capacity to write that is politically correct and a decision cannot be easily made without harming others’ right of freedom of expression (Beales, 2009). The purpose of the Code is to draw a line, remaining within which won’t create any clash between the right of the public to freedom of speech and the rights of a person not to be exposed to biased personal abuse. Regarding the right to freedom of expression, having a different opinion is the right irrespective of the matter whether it is not to others’ liking or others mind it (Beales, 2009). With the increasing trend of media taken to the court over its expression of public opinion, the responsibility of the press has increased to report daily news in a controlled way. Past examples of various news reporting can help in drawing a line between taking the freedom of publishing news, for example, the British media took restraint by not publishing the contentious Danish cartoons of the Prophet Mohammed, although they were not bound by the Code not to do so. On the same length, the sarcastic advice of a national newspaper columnist to wire the county streets to decollate cyclists created anger among the audiences but it was not the violation of the Code on the part of the columnist but because the remark was not aimed at any individual and the columnist also published an apology, the matter was amicably settled (Beales, 2009). Nevertheless, pejorative or prejudicial aggression at selected people is against the spirit of the Code. For instance, making fun at the disabled son of Katie Price, the showbiz model from Jordan became a controversial issue; the PCC was flooded with complaints from readers and also from Ms. Price and her husband, Peter Andre. The issue could only be settled when an online and in-print apology was made by the magazine besides making the donation to the char ity (Beales, 2009). The Code comes to the rescue of those individuals who are targeted and victimized but complaints made by the third party do not come under the arc of the Code until the sufferer agrees to support the complaint. Journalists are advised to apply restraint in reporting matters of public interest by the PCC. Even if no claim of discrimination is made by any individual, PCC can take action under other sections of the Code like Accuracy. For instance, the PCC issued the guidance note on asylum seekers indicating that it was wrong to assume asylum seekers as illegal. They are legal so far as they are not denied asylum.

The Risks of Sports Doping on Weight Lifters Research Paper

The Risks of Sports Doping on Weight Lifters - Research Paper Example However, doping is rampant some athletes have taken upon themselves and their managers to deceive the doping tests and have a competitive advantage over other athletes. Despite testing being done without advance notification and having a long list of banned substances, cheating by athletes has been rampant and more effective than in the past. It is with the understanding of the rampant cases of doping in sports that this study aims at understanding the risks of sports doping on weightlifters (Saugy et al., January 01, 1996). According to Thieme and Hemmersbach (2010), doping as a word first mentioned in the English dictionary in 1889 despite the attempts at enhancing performance by athletes have been a much older activity. Doping has its origins 5,000 years in China when the use of Ma Huang (an extract from the Ephedra plant) was used to suppress coughing and stimulate circulation (Thieme & Hemmersbach, 2010). Further, eating of testicles was recommended by Indian Physician Sutruta and used by the Huns around 300 BC, hallucinogenic mushrooms in 3 BC show the development of doping in sports. Strong stimulants like cocaine, alcohol, caffeine, and strychnine would later be used by cycles and other athletes to promote endurance (Baron et al., January 01, 2007). Mariani wine that would lead to the conferring of a gold medal to Vin Mariani was also used widely but was banned by Germany in 1920. Start of human tests to reduce athlete doping revealed numerous cases of doping and the start of banning by The Inter national Athletic Federation (IAAF).  

Project Motorcycles Assignment Example | Topics and Well Written Essays - 1500 words - 1

Project Motorcycles - Assignment Example According to PRWeb (2013), the Motorcycle, Bikes and Parts industry has entered the maturity stage and it is shifting its focus on the international trade. There is an increasing demand for low-cost and fuel-efficient motorcycles by the customers as they have less disposable income. In 2009, the industry revenue declined by 37.3% (Molavi, 2010) and it is forecasted that the trend will continue in the next five years to 2012 with declining percentage of 6.7% every year (â€Å"PRWeb†, 2013). Likewise, it is expected that there will be a change in the target customer as the young people are looking for the motorcycles. Previously, only old people aged above 45 years were demanding these products. With easy access to the countries where production can be done on a cheap level, the companies within the industry are employing the production processes which will save their costs and allow them to earn a huge amount of profit. There are various types of organizations in the business world but the three main forms of companies which are idle for project management purposes are functional organizations, matrix organizations and pure project management organizations (Bobera, 2008). Considering the scenario of the company, the best structure is the matrix one as it allows the managers to keep a balanced focus on both existing and new projects. Since the company is planning to manage its middleweight motorcycle and large motorcycle businesses simultaneously, the matrix structure will make sure that both projects are efficiently managed. Other positive aspects of the matrix organization for the company are that the resources can be shared among various projects, the project manager makes sure that the project work is coordinated and integrated with other units, the resources are effectively balanced to make sure that the costs and quality requirements are sufficiently met and at the end of the project the anxiety of project members is

Political philosophies of Utilitarianism, Libertarianism, and Research Paper

Political philosophies of Utilitarianism, Libertarianism, and Egalitarianism - Research Paper Example Nevertheless, there are varying ethical perspectives on the roles of the government in provisions to citizens and the citizens’ own individual rights. Some of these ethical perspectives are Utilitarianism, Libertarianism, and Egalitarianism. Utilitarian perspective The fundamental doctrine of utilitarian is that people should make the society as well as they can; this can be done by making people’s lives worthwhile. A utilitarian believes that government resources should be allocated in such a way that they will have the greatest impact to most people. Stuart Mills argued that just distribution of resources provides the maximum good to most people. Mills held that people should not just think about the utility of isolated acts but the convention of conduct, which if adopted and adhered to would capitalize on utility (Irudayam 5). According to the principle of utility, we always ought to do whatever will maximize on the total amount of happiness. For a utilitarian, a jus t distribution of wealth is the one that maximizes on the total amount of happiness. ... s that such very unequal distribution of wealth would not maximize contentment and would not, on utilitarian grounds, be morally optimal or just (Irudayam 7). Utilitarianism would advocate for progressive taxing based on the principle of diminishing marginal utility designed at maximizing happiness. Utilitarians believe in taxing the wealthy and giving subsidies to the underprivileged to lessen the level of income disparity and increase total happiness. However, this can only work up to a point. If the tax is excessively repulsive, it will dent incentives to work, hence, production of fewer possessions; as a result, reduce the overall happiness. Therefore, from the utilitarian perspective, the superlative solution is the one that maximizes on overall happiness and this maximal point will be achieved when the tax rates are precisely put at the point where additional gain from the redistribution would be offset by bigger losses resulting from undermining of incentive (Irudayam 9). Libe rtarian response The core hypothesis of libertarianism is that persons have strong moral claim to the serene enjoyment of their own persons, as well as an accomplishment of their voluntary agreement with others. Christian Libertarians insist that the government should not be concerned with the business of redistributing any possessions. They argue that every resource distribution should be communitarian in nature, voluntary and non state sponsored. Libertarians critically object state compelled wealth redistribution since they argue that property rights are so vigorous that they do not give way to the attention that motivate demand for redistribution (Benkler 38). To some libertarians, property rights seem to comprise the full personification of some individuals’ rights and are the only

Aviation Safety Management Essay Example | Topics and Well Written Essays - 3500 words

Aviation Safety Management - Essay Example All the company's leadership, managers and other employees at all the levels are responsible for the implementation of the Aviation Safety Program and accident and incident prevention. The Director of Safety has the authority to: Participate in working out, reviewing and amending the Aviation Safety Program. Interview station safety managers in order to evaluate their qualification (in coordination with Human Resources Department). Collect and review all the safety aviation related information from all departments. Require the reporting of any aviation safety related accidents, incidents ore hazards. Conduct aviation safety audits of any operation or facilities. Represent Sky High Airline in all relations with government and other organizations concerning safety related matters. Call for the Aviation Safety Committee. Approve expenditures to implement the Aviation Safety Program. The Director of Safety has responsibly for: Working out, reviewing and amending the Aviation Safety Program Implementing the Aviation Safety Program. Maintaining an accident, incident and hazards reporting system. Preservation and distributing of all received open and confidential aviation safety related information. Conducting regular aviation safety audits and representing analyzed data. Working out and implementation of accident, incident and hazard prevention plan. Cultivation an open and effective communication between departments and personnel. Providing all-round support and assistance to all line managers. Submitting an annual budget to provide the Aviation Safety Program implementation. 4. REPORTING OF ACCIDENTS, INCIDENTS AND HAZARDS ACCIDENT is an occurrence associated with the operation of an aircraft, which takes place between...This document constitutes the Sky High Airlines Company Aviation Safety Program. The person is authorized and responsible for the implementation of company safety policy is a head of Safety Department, Director of Safety. The position of Director of Safety is a full time position as well as positions of Chief of Flight Safety Department and Chief of Ground Safety Department. The Chiefs of Flight Safety and Ground Safety are appointed to ensure the safety protection in the air and on the ground accordingly and share the responsibility with the Director of Safety. The Safety Department together with Flight Safety and Ground Safety will assign additional duty aviation safety specialists in order to work in close and effective cooperation. ACCIDENT is an occurrence associated with the operation of an aircraft, which takes place between the time any person boards the aircraft with the intention of flight and all such persons have disembarked, and in which any person suffers death or serious injury, or in which the aircraft receives substantial damage1.

Poetry Discussion Essay Example for Free

Poetry Discussion Essay Tone (literary) is a technique used in composition which aims to address the attitudes implied by the author towards the subject and the audience. It is commonly used in poetry to express feeling and emotion (wikipedia.org). It sets the mood and gives life to a literary piece.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The five poems that were assigned to be read are all well written. The authors who wrote these poems are respected and highly acclaimed. Among the five poems that were assigned to be read for the task, William Blakes â€Å"On Anothers Sorrow† displays the most effective use of tone to convey meaning. Although the other authors were able to use tone effectively, William Blake seems to be the best. Lucille Clifton was also effective in her use of a playful and proud tone in â€Å"Homage to my hips,† but her approach was straightforward. The depth at which tone is utilized is not on the same level as William Blakes poem. William Blakes poem is quite related to that of Edelman (â€Å"Trouble†) and Pinskey (â€Å"Dying†) with respect to subject. The difference is that William Blakes use of words and imagery conveys the meaning the poem in a deeper and a more intimate fashion. On the other hand, Billy Collins used extensive imagery in describing how he sees different names in various objects.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The main subject of the poem â€Å"On Anothers Sorrow† is sympathy. He describes  Ã‚   sympathy through parent-child, person-person, and God-mankind relationships. William Blake begins with a sad and depressing tone: â€Å"Can I see anothers woe, and not be in sorrow too† (Poetseers.org)? His use of rhetorical questions in the first 6 stanzas is effective in engaging the audience with the subject being discussed. The approach strengthens the feeling of sadness, depression and sympathy. A reader will feel the emotion that the author feels when he was writing the poem. The author also used a number of words that are associated with sadness. These are: sorrow, woe, tear, grief, groan, fear and weep. One would notice that some of these words, especially â€Å"sorrow,† are repeated throughout the poem. The repetition of such words emphasizes the dominant tone used in the poem. His use of such words and imagery reveals the theme of the poem. He was able to relay the mood and meaning of the poem  Ã‚   better than the others with his use of tone. Towards the end of the poem, the authors tone shifted from an interrogative voice to an assertive one. In these stanzas, he speaks about Gods sympathetic nature.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Imagery refers to the elements in poem that ignites the five senses (poetryarchive.org). Figures of speech such as simile and metaphor are used to create powerful and effective images. In the poem â€Å"Kubla Khan,† Coleridge used vivid imagery that could be analyzed as metaphors. The poem could be interpreted in a lot of different ways. The poem could actually be interpreted as merely a description of what the author saw in his dream. Some stanzas could imply a deeper message, while some stanzas are only descriptions of the place. When the poem is analyzed as a whole, some parts simply pertain to the elements of the landscape. The first six lines for example, simply describe what Xanadu (where Kubla Khan resides) looks like. These are merely descriptive images. On the other hand, there are portions of the poem that slightly moves away from the main subject. In the last stanza for example, he suddenly talks about a damsel who plays a dulcimer. The author says that if he could only â€Å"revive her symphony and her song,† he will be able to build â€Å"a dome in the air.† This stanza could be a metaphor for a lost idea or an incomplete poem. The author implies that if only he could revive the vision or the idea, he would create a masterpiece and become great like Kubla Khan. Works Cited Blake, William. On Anothers Sorrow. 4 January 2008 http://www.poetseers.org/the_poetseers/blake/songs_of_innocence/on_anothers_sorrow Coleridge, Samuel. Kubla Khan. 4 January 2008 http://etext.virginia.edu/stc/Coleridge/poems/Kubla_Khan.html â€Å"Tone.† 18 December 2007. Wikipedia.org. 4 January 2008 http://en.wikipedia.org/wiki/Tone_%28literary%29 â€Å"Imagery.† 2005. The Poetry Archive. 4 January 2008 http://www.poetryarchive.org/poetryarchive/glossaryItem.do?id=8098

Double Skin Façade Case Study

Double Skin Faà §ade Case Study Abstract Double skin faà §ade refers to a building faà §ade covering one or several stories with multiple glazed skins (Chan, Chow, Fong and Lin, 2009). The aim of this essay is trying to explore the definition, advantages and disadvantages of double skin faà §ade which was used in high rise building. Case study is the main method in this essay. The researcher has chosen three tall building cases which are Shanghai Tower in Shanghai, ARAG 2000 tower in Dusseldorf and Capital Gate Skyscraper in Abu Dhabi to explain the working principle of double skin faà §ade. Finally, it can be understand that double skin faà §ade is a kind of sustainable faà §ade strategy and It allows to lower energy consumption while making the interior spaces comfortable. It is cost effective in long term running but it will cost more to construct. Introduction Multi layer principle is applied on double skin faà §ade technology. They consist of an external faà §ade, an intermediate space and an inner faà §ade. The outer faà §ade layer is to provide protection against the weather and improve the acoustic insulation against external noise. It also allows ventilation through its openings between internal rooms of double skin faà §ade (S. Ahmed, Ali K. Abel, Rahman, Ahmed Hamza H. Ali and Suzuki, 2016). Gadgets and frameworks are for the most part incorporated keeping in mind the end goal to enhance the indoor atmosphere with dynamic or latent methods. (Poirazis, 2006). The historical backdrop of Double Skin Facades is depicted in a few books, reports and articles. Saelens, (2002) notices that in 1849, Jean-Baptiste Jobard,   an early form of a mechanically ventilated skin faà §ade mentioned at a museum in Brussels. Double Skin Facades are contracted by 3 primary components which are cantilever section structure, suspended structure and edge structure. Materials can vary as indicated by the outline yet metal, glass and timber are most uncommon ones. Considering the sort (geometry) of the hole they are divided into 4; Box window, Shaft box, Corridor faà §ade and Multi story double skin faà §ade. A comparable review by Heusler and Compagno categorise into three sorts of window, story and various stories. Context The Shanghai Tower is designed by Gensler Architects, a 127 story, 632 meter high, mixed use tall building located in Lujiazui, Pudong, Shanghai, China. As of 2016, It is the highest building in the world by its highest usable floor level (Level 127, 587.4m). The new tower takes motivation from Shanghais convention of parks and neighbourhoods. Its bended faà §ade and spiralling structure symbolize the dynamic rise of present day China (GenslerDesignUpdate, 2010). The innovative design incorporates two free curtain walls; first is the external skin cam-molded in plan and the second is the inward one is circular. In-between the two curtain walls form atriums which house landscaped public areas at regular intervals throughout the building (GenslerDesignUpdate, 2010). Series of wind tunnel tests used by the architects to simulate the biggest problem of the site context; the typhoon, which also refined the shape of the building (Zeljic, 2010). These sky patio nurseries will enhance air quality, make visual connections between the city and the towers insides, and give a place where building clients can communicate and blend (GenslerDesignUpdate, 2010). Double Skin Faà §ade The primary element considered for the double skin faà §ade performance depends on a bio-climatic idea of a passive atrium system, where two skins are situated so as to make an expansive, full-high atrium space profiting by every one of the advantages that caught air-and the regular convection of air-can give (Zelji, 2010). As an author view, I think this greenhouse effect could not be achieved with the help of additional   cooling and heating systems when I consider its location and the amount of air pollution the location has. There are two types of curtain wall systems, curtain wall A and curtain wall B, are designed for the   Shanghai Tower. In Curtain Wall A, Vertical mullion emphasised V strike to house and bolster a thick LED lighting apparatus design. The difference between A and B is that B need to stay one-hour fire-rating (Zelji, 2010). Context The ARAG 2000 Tower is designed by RKW in Dusseldorf, in collaboration with Norman Foster in London. It is located in northern district of Norsenbroich, Dusseldorf, Germany. It is a 124 meters of high and 31 storey office skyscraper and divided into four eight story tiers by service floors. It is headquarter building of European Insurance company (Wikipediaorg, 2017). Office floors are basic and open in feel. Cellular workplaces and meeting rooms ring the edge while assembled meeting spaces involved in the focal point of the central formed arrangement over the city (Fosterandpartnerscom, 2017). This tower is unique by its environmental design, it has a high performance, double skin glazed faà §ade and as well as interior organisation. Double height sky gardens intersperse the working spaces at every eighth floor. Open access between office floors and the patio nurseries supports a friendly environment and in addition enhancing communication between the staff (Fosterandpartnerscom, 2017). Double Skin Faà §ade As a result of the to a great degree high road noise levels, brought on by being near an inward city traffic intersection, the double skin facade designed as a shaft box cassettes. Those corridors in between two facades; the interior and the exterior is closed in each floor level. They can be open only in extra ordinary situations such as fire and high pressure difference between each cassettes of the faà §ade (Boake, 2013). Shaft box type double skin faà §ade used. And those defensive external layer frames a climate shield and sun channel; an internal layer, with windows which are allowed to be opened, permits the working spaces to breathe (Boake, 2013). Context Capital Gate is a iconic skyscraper in Abu Dhabi located next to the Abu Dhabi National Exhibition Centre designed by RMJM Architects. It is a 160 meters of high and   35 stories mixed use skyscraper, it is one of the tallest buildings in the Abu Dhabi and it inclines eighteen degrees to the west. It house offices from the second level up to the sixteenth level, and a five star hotel from the eighteenth level right up to the top (Wikipediaorg, 2017). The shape of the building comes from the two elements; sand and water. The form meant to represent swirling spiral of sand and while the curved canopy known as the splash runs over the ground stand and rises on the building faà §ade, creates a wave effect which reflects the water (Schofield, 2012). The designers of Capital Gate, the 18 degrees in reverse inclining tower situated in Abu Dhabi, had a noteworthy sustainable plan for the project. The offset of the floors to accomplish the retrogressive incline makes two particular sorts of spaces and exposures which have brought about the utilisation of two sorts of double skin faà §ade frameworks (Boake, 2013). Capital Gate Skyscraper`s base structure is a vertical concrete center encompassed by a steel diagrid portraying the outer shape of the tower. Steel shafts traverse between the two supporting metal deck and solid composite floor sections. Steel supports span between the outside and inward diagrids, making column free floor spaces within a normal ranges of twelve meters (Schofield, 2012). Double Skin faà §ade The hotel rooms located at the after 19th floor has a jewel shaped pre-assembled shade divider framework is connected to the basic steel diagrid of the skyscraper and forms the outside layer which reuses inside air from the visitor rooms into the faà §ade pit while makes a protecting support between the cool inside and the to a great degree hot outside (Boake, 2013). Office Floors have unique skin called the sprinkle shelter. It begins at the ground level, ending at the projecting pool level located at the nineteenth floor which allows air circulation while blocking the solar radiation (Boake, 2013). Discussion According to those three double skin facades case studies, it can be concluded by the advantages and disadvantages of using double skin faà §ade in tall building. Huge amount of Energy can be saved by using double skin facades. Double skin faà §ade can maintain the internal spaces comfortable with the help of natural ventilation when cooperated with building management system. It is helpful to heat and cool the interior spaces. Maintenance costs much higher when compared with single faà §ade maintenance. Its construction is expensive compared by the single faà §ade construction. Conclusion All features of the double skin faà §ade usage in the tall buildings illustrated by analysing three tall building cases. As it is mentioned above, the advantages and disadvantages, it can be concluded by being agree on, although double skin faà §ade is much more expensive to construct compared to single faà §ade it is a sustainable design strategy which is helpful to cool and heat the interior spaces at the same time being great sound isolation to the building.

Marketing Analysis Of Social Networking Site Orkut Marketing Essay

Marketing Analysis Of Social Networking Site Orkut Marketing Essay Social Networking sites that allow individuals to construct a public profile, articulate with people they know by sharing their connection and view and traverse their connections and those made by people they know. The nature and nomenclature of these connections may vary from sites to sites The leading social networks around the world are Orkut, Facebook, and My Space Twitter etc. The first social networking site that was Six Degrees.com launched in 1997 although it attracted millions of users but failed to sustain as it was considered to be ahead of its time and was closed in 2000.From 1997 to 2001 many community sites were launched but the next wave of these sites began in 2001 by the launch of Ryze.com. Friendster was launched in2002 as a complement to Ryze.com and had 300,000 users by the end of May 2003. By 2003 the social networking sites hi the mainstream. In 2003 the giant GOOGLE proposed to purchase Friendster but failed to do so. Google then internally commissioned Mr Orkut Bà ¼yà ¼kkà ¶kten to work on a competing independent project. And then Orkut was launched on 24th of Jan, 2004.By the end of September 2004 Orkuts membership surpasses 2 million accounts in spite of the fact that the membership was only on invitation. As of 2007, the service claimed 67 million users. Orkut became a huge success in the United States. Orkut spread like a virus in countries like Brazil and India. It also won the YOUTH ICON AWARD 2007 in India. Orkut members are offered various exclusive features. Members can create groups to join friends according to their wish. The can upload videos from You Tube etc. Orkut gives its member the choice to have restricted or unrestricted polls on these videos. Orkut has a competitive advantage of the privacy that it offers to its members. It allows anyone to visit anyones profile, unless a visitor is on the Ignore List Each member has a choice to customize their profile preferences and restrict they information according to their preferences. Gtalk has been integrated in Orkut so that the members can chat from their Orkut page. Orkut leads in countries like India, Pakistan and Brazil. It offers its members a distinct feature called THEMES, offering them a range of colourful themes in the library in which they can change their interface. Figure 1. Distribution of work task interruption The below mentioned figures represent the traffic of Orkut. These even show us that Orkut has been losing its market share in most of the western countries. Orkut has been tremendously successful in Asian countries. Traffic on Orkut by country Traffic of Orkut on March 31, 2004 Flag of the United States.svg United States Flag of Japan.svg Japan Flag of Brazil.svg Brazil Flag of the Netherlands.svg Netherlands Flag of the United Kingdom.svg United Kingdom Other Traffic of Orkut on April 13, 2010[15] Flag of Brazil.svg Brazil Flag of India.svg India Flag of the United States.svg United States Flag of Japan.svg Japan Flag of Pakistan.svg Pakistan Other Source: http://en..wikipedia.org/wiki/Orkut#Features Orkut has started losing its market share in the global market. As shown in the above diagram there has been a drastic decrease in the traffic of Orkut in countries like United States, United Kingdom etc. This is because of the rising popularity of its competitors like Facebook, Twitter, My space etc. A study conducted by Nielsens in India show s that Facebook is ruling among the social networking sites. Source: http://www.indiasocial.in/nielsen-study SWOT ANALYSIS OF ORKUT: STRENGTHS: ORKUT is very user friendly due to its graphic user interface. One can view peoples profile and pictures regardless if the person is your friend or not. It is user friendly because navigation is easy, applications are minimal making it is easy for a person who is not a tech-savvy. It is mainly focussed on scrapping friends. It is integrated with GOOGLE CHAT. ORKUT gives more privacy and security compared to some of its competitors. Menus and other applications are arranged in a organised manner making it simpler for the user. ORKUT has a free feature PROMOTE THIS in which you make a message and circulate and reach other in the network. There is a feature in ORKUT that provides you relevant jobs. WEAKNESSES: GOOGLE INC. Treated ORKUT as just a sideline business, not giving it much attention that was required and hence creating a space for competition..The ORKUT account does not give you the freedom to navigate into different websites so in turn you have to go through the registration process. You cannot promote your business through ORKUT compared to that of its competitor Facebook that has a feature that through your Face book account you can go to different websites and post your adverts and add a backlink and this also gets activated on your Facebook profile allowing people in your network to know what you have done. To make friends in an ORKUT account you have to visit the persons profile and then send the friend request. ORKUT has a lot of spam. ORKUT was last redesigned in 2007. OPPORTUNITIES: ORKUT is very popular among Brazilians and Indians. ORKUT is a market leader in these countries so there is a lot of opportunity that ORKUT can bring to its favour in these countries.The increase in usage of broadband and wi-max technology is a big opportunity were innovations should be done. THREATS: ORKUT has a major threat from its arch rival Facebook as its market share is relatively increasing to that of ORKUT. The other competitors like hi5, Twitter, My Space etc.are also picking up the pace. ORKUT is being misused by people and facing major issues like Death Threats which is becoming a major concern..Some political groups demanding to ban ORKUT. ORKUT has been repeatedly facing issues on being medium of promotion for hatred by some religious communities, illegal drug deals and child pornography, kidnapping and murders etc . Posing a threat to the image of the brand. Fake profiles can be created. PESTL ANALYSIS OF ORKUT: POLITICAL: There been controversies around ORKUT by various hate groups and they have a lot of followers there. This has created an anti-national and anti-ethical environment. This has leaded a lot of criticism from political groups and leading to banning in some countries. ECONOMIC : This is quiet a relevant factor that is chasing people to promote their businesses on ORKUT, in this time of recession. This is resulting in positive impact as ORKUT has a feature through which people are able to find jobs and as business ideas. Due to the economic meltdown the prices of technology and gizmos have come down, hence people can avail laptops , multimedia handsets etc and use this kind of inexpensive media of communication to the fullest. SOCIO CULTURAL :- There have been a lot of controversies regarding the same in Islamic countries. In these countries the government banned ORKUT in order to preserve the national security and Islamic ethical issues. To overcome this situation Orkutproxy.com was created but subsequently this has become a challenge due to the government blockage as the https pages on all the anonymous sites were closed. There a lot of hate groups that are considered to be a major threat to countries as this created a anti-national environment affecting the lives of people on a day to day basis. TECHNOLOGICAL : Due to the continuous advancement in the tech gadgets and gizmos the social networking has been a lot more accessible and popular. The 3GS phones, instant messaging and majorly the wifi connectivity have helped to increase the users of social networking due to the anytime accessibility levels. This has helped the users to keep in touch with their friends and community members and get the updates on their accounts and groups at all times. LEGAL : Earlier people could view anyones accounts, videos, photos etc and tamper them. There have been huge legal implications regarding the privacy issues as people started to use the photos and videos and placing them on internet with fake details. Huge number of them were vulgar, especially that of women. In June 2006 some researches discovered a worm, MW.Orc, which steals users banking details, usernames and passwords by propagating through ORKUT. In 2007 a security advisory was published on Orkuts vulnerabilities related to the autheciation issues, leading to misuse of legitimate accounts. There were similar attacks that were repeatedly reported for e.g. in 2007 the W32/ Kut Wormer, in 2008 W32/ Scapkut worm affecting the Orkut users in large numbers. There have been a number of other legal issues like in 2006 the Bombay High Courts Aurangabad bench served a notice on GOOGLE for allowing a campaign against India that carried a picture of a burned Indian flag and anti-India content. Rec ently, the Pune police cracked a rave party filled with narcotics. There was a deliberate charge on ORKUT under the Indian Information Technology Act, 2000 as it was believed to be a mode of communication for the same. Similar cases are reported in Brazil as well creating distrust among Orkut users. OBJECTIVE SETTING AT DIFFERENT STRATEGIC LEVELS: CORPORATE OBJECTIVE: To increase profitability by 30% worldwide by 2011 and to in increase the number of unique users to 20 million a day. BUISNESS S OBJECTIVE: To increase usage of ORKUT to 80% worldwide, primarily increase the traffic in Asia- Pacific countries by 2011. I have choosen Asia Pacific because as shown in the world stats one-third of the population of the internet users are people from Asia Pacific region. MARKETING OBJECTIVE: To attain 50% of the market share and become the top most among g the all the other social networking sites worldwide. Here I would primarily focus on capturing 30%of the Asia Pacific market. This is a specific, measurable and attainable figure as according to research report relaesed by Comscore 50.8 percent of the total online population in the Asia Pacific region visited social networking site in Feburay 2010, reaching a total of 240.3 million visitors. This report does not include the visitation from internet cafes and mobiles.The segmented market is the Youth aged 18-35. EXPANSION STRATEGY ACCORDING TO THE ANSOFF MATRIX: ORKUT has been a brand for the last six years. It has been one of the most successful social networking sites and the best known as well. As we see its brand image has gone through a lot of negative publicity considering the facts Orkut should focus on rejuvenating the brand image through market penetration. Orkut should also do product development as the consumers have become a lot demanding. The features that Orkut offers are not in accordance to that of competition, being more precise Orkut should be using innovation to add new features to make it more interesting to be a part of the same. Hence, the strategies that Orkut should follow are Market Penetration and Product Development. EXPANSION STRATEGY ACCORDING TO THE ANSOFF MATRIX: Market Penetration : ORKUT is already a well known brand. We need to rejuvenate the brand image in a positive way by aggressive marketing of the brand at the right places. This strategy will not only increase the market share in the prevelant countries but also in countries of Asia Pacific where social netwroking is on a tremedous growth. I am using market penetration for Orkut because according to a research conducting by Neilsens Orkut has started losing its market share in countries like India and Brazil where it was a market leader. Hence it makes it very important that I revive the brand image to maintain the market sahre in the existing markets and also focus on the emerging markets like other regions of Asia Pacific. Product Development: I needs to rejuvenate the brand by doing a lot of innovation because Orkut was las t redesigned on 28 October 2009. As technology is changing in every minute we need to meet the pace . We re far behind in comparision to our competitors the features that we offer are not up to mark . We do not offer enough service s to the users that is diverting our users to shift their netwokrs to our competitors.Hence it becomes ver y necessary for us to work on innovation and add I PORTERS GENERIC COMPETITIVE STRATEGIES: PORTERS GENERIC COMPETITIVE STRATEGIES: I am going to use Focus and Differentiation for Orkut. FOCUS : I would majorily focus on the age groups between 15 to 44. According to a report by comscore the graph represents that in Asia Pacific the age group that uses the internet the most is the the people between 15 to 44. PORTERS GENERIC COMPETITIVE STRATEGIES: The report realesed by Comscore in 2010 clearly state that the Social networking sites have had a ubiquitous growth in Asia Pacific region . Hence going by the facts of both the reports I am choosing Asia Pacific Region as the area of focus for Orkut to grow. DIFFERENTIATION: Social networks are very infutential, the network that we create online does not match our offline profile.People are increasingly using the web to get information they need from each other, rather than that from businesses.People know about products and brands throught friends.So in order to diffrentiate I would reccommend to add an embedded social features key on the user page. These networks are about pursuing relationships and fostering communities of consumers , hence it becomes important to understand the behaviour. People dont care much about technology rather they care about the communication that technology enables.Through thousand of years we have formed groups and strong and weak relationships. To become successful in the long term its important that we understand the motivation behind using a new technology before developing it.People are more comfortable with the people they have strong ties with. Studies on online gamers show that they most often play with people they have strong ties with. Hence, we need to give options the communication channels for the users like one to one or one to many at the right times. We need to design our user page supporting these interactions. Privacy is all aboutcontrolling how much other people know about you. Manintaining peoples privacy is a major concern. In order to help our users doing this we need to make our site less complex and more transparent. So people understand the consequences of their actions.I recommend to do so we develop trust amongst our user leading to repetitive usage and more users in the long term.These are the key differentiators. TACTICS: PRODUCT: I would recommend to use innovation to revive the brand image of ORKUT. In order to do so I would add different feature like a google search engine toolbar on the user page as I know the Asian Pacific users use the internet for navigation an d entertainment . The user page would have the famous entertainment sources like for youngster is would have the famous music, for middle aged people it would have navigation to different job sites, and old people would have religious programs and world news etc on the user pages. This would help in differentiate Orkut from its competitors. PRICE: Price does not have relevance as the users do not have to pay any price to use the service. I t is a virtual commodity and the revenue structure is based on the number of users.Hence, price does not hold any value. PLACE : This is the most important out of all the tactics for Orkut. It is already available on the electronic and portable medium .In order to achieve market penetration Orkut tag should be used on the most popular sites like Google Search Engine, Gmail etc.As portable medium like celluar phones etc. are the most preferabel medium of communication by the youth Orkut should have a tie-up with cellular manufacturers like Apple Blackberry etc to have an ingrained Orkut application in their handsets. PROMOTION: Orkut should use agressive marketing. As I realize that the major market segment for ORKUT is the youth. Alliances: Unique features like discounted tickets for movies and sports events should be introduced through alliances with the respective partners like a tie up with the Indian Premier League which is the most awaited event of the year to attract more users.Alliances with various blog to promote the Orkut tag . Press Releases: I propose that Orkut should realunch it self through press realeases emphasizing on the added features to create awareness and attract new users. To generate high awareness I reccomend Orkut to use the following mediums: Print Media: Orkut should be highlypromoted on with the differentiated features on youth and sports magazines sush as Sports Star. Outdoor: I recommend Orkut to be promoted with attractive hoardings in youth hang out areas like the cafes,colleges like Cafe coffee Day, Starbucks etc Mobile Media: I reccommend Orkut to be promoted on mobile mediums like buses , taxis and trains which are the essential medium of communication for the youth. New Media: Aggressive presence of Orkut Tags on the most visited websites like you tube , journals etc. PEOPLE: Goolge Inc has been known for its creative minds To rejuvinate Orut Google should introduce more creative minds to the tasks . In order to generate new ideas Google should use interactive worshops through which there can be a sharing of ideas. PROCESS: Google should continue using its Graphical User Interface in order to rejuvinate the website. The user interfcace is a competitive adavntage of Orkut , I recommend Orkut to continue to leverage it. PHYSICAL EVIDENCE: Brand image is very important for Orkut , in order to do so I reccommend Orkut to delivers complimentary services like leisure and entertainment. In India Orkut had a theme of a famous reality series on the website. It was immensely successful.I reccommend Orkut ot use such proven strategies on the web page.The packaging in terms of the whole outlook of the website should be changed . It should have attractive things like gaming tags on the top. IDEA : The logo should be . Actions to followed tobe done to achieve the tactics: Google has the head office in London and all the activities are controlled here.All the major actions ar e undertaken here. As the marketing plan is all objective based so I reccommend Orkut to use the objective and task method to set my budgets regarding the same. The total budget for the promotional activities is $400 million . The allocated amount is divided into six activities. G A N T T C H A R T Total Budget is 300 Million: Marketing Activities Time (when action) Responsibility 2011 2010 J F M A M J J A S O N D Redesigning of the Website à ¢Ã‹â€ Ã… ¡ Programmers Advertisement à ¢Ã‹â€ Ã… ¡ à ¢Ã‹â€ Ã… ¡ à ¢Ã‹â€ Ã… ¡ à ¢Ã‹â€ Ã… ¡ à ¢Ã‹â€ Ã… ¡ à ¢Ã‹â€ Ã… ¡ à ¢Ã‹â€ Ã… ¡ à ¢Ã‹â€ Ã… ¡ à ¢Ã‹â€ Ã… ¡ à ¢Ã‹â€ Ã… ¡ à ¢Ã‹â€ Ã… ¡ à ¢Ã‹â€ Ã… ¡ Advertising Agency Press Releases à ¢Ã‹â€ Ã… ¡ PR Executives and Marketing Executives Relaunch of Product à ¢Ã‹â€ Ã… ¡ Sales Executives Sponsorships à ¢Ã‹â€ Ã… ¡ à ¢Ã‹â€ Ã… ¡ Marketing Executives Alliances à ¢Ã‹â€ Ã… ¡ PR Executives Total $ Million Gaining Control over the actions: Control and monitoring of the actions will be done in the following ways. The companys performance wil be analysinsed through monitoring with different key performance indicators. Auditing: Control will be exercised through time tot time audits by performing the Marketing Audits. As Google in a innovative company and sis in a highly competitive industry the control should be conducted by internal auditors. The performance gaps will be identified throught these audits .Hence forth, the corrective measures should be accordingly. The auditing process will allow GOOGLE to keep a close eye on the profitabiliy of ORKUT. Benchmarking: As ORKUT is not a market leader in the industry I propose to use benchmarking as Facebook who is the gives the most fierce competition does BEST PRACTICES in this industry, therefore I recommend Orkut to follow the same. Facebook bechmarks the industry in the applications like Gaming , Friend suggestions etc. CRITICAL REFLECTION: Orkut WHAT IS THAT?: Nowdays that is what everyone is asking. Orkut is a product from the giant of innovation GOOGLE INC, which is the the pioneer of search engine. I have taken Orkut as the product because in this world of globalization the social networking sites are having a huge im pact on the minds of the online population. This is the major reason for choosing Orkut as it has seen a huge success in the intital times but since a few years the brand has been overtaken by social networking sites which joined the race in the later years. I am amazed by the attitude Google has had towards Orkut and having a inquisisitve nature wanted to know the decline of the users.Orkut has been leading the market in India and their have been communities created by Indians and studies have shown that Indians love Orkut . Orkut has been the preferable social networking site of software developers in India.But in the recent times the popularity has significantly decreased. I have been in the professional environment for the last seven years. I have been working as a Business Development Manager and a Research Analsyst.These work profiles required a lot of networking and to suffice the purpose I had joined ORKUT. As ORKUT has a lot of communities and this helped me enhance my network through Orkut and inturn lead me to financial gains . Since the inception of social networking in India which is relatively new concept, Orkut has been seen as the synonym of such inception but recent reviews and statstics reveal huge decline in the popularity of Orkut. I have choosen Orkut because I have seen the hype about it in India and the way it had be modualted it lead into every persons day to day life. But since the last few days I have seen that Orkut ahs been loosing its presence in the market . People are switching to different networking sites due to the add- on features offered on the sites. Now it is becoming a question amongst the sgmented market the YOUTH. People have become skeptical on being on Orkut due to the limited features. Orkut was redesigned before two years and this has lead to losse in the value of users.The social networking is a very innovation driven industry and is promoted by its users thourgh word of mouth. Orkut has been neglecting innovation.Thus, its hold over the customer has lost because of the best practices carried by competition. Wisdom Outcomes of Marketing Modules: Rejuvination of ORKUT: Prior to starting of MBA marketing for me was just a synonym of sales.On completion of the module and especially after doing this particular assignment the entire preception of marketing has drastically tranformed. But now the conception is clear that marketing is not just sales but it goes beyond it and there are many factors that affect the same.This module has given me the in-depth view to the subject in terms of planning and implementation. The deep concepts have been simplified to by day to day examples that we come across in our daily lives.The analytical models like Mckinseys ,SWOT, Segmentation, Branding The 7 Ps etc. have been become very easy.Although being a layman, using these analysis some how or the other I have been impelementing these concepts but I was unaware of the terminology.Knowing the concepts in depth through the module has given me a clear picture of the concepts to help me in the future. The module has taught me that the every product goes through the product life cycle. And the stages are defined by the parameter of sales. The SOSTAC model that is a part of the module has given me the clear understanding of that how indepth analysis of the marketing can rejuvinate the brand image.I have used the same to carry out the analysis and have deep understaing ORKUT.This has revised my previous view that there are no amendments or solutions when the product is declining.The decline stage of the product can be identified when there is a decline in the sales. I have applied the same to ORKUT.Orkut has been a leader in the social networking industry . While applying the SOSTAC model, I have imbibed the fact that most of the management modules and principles are integrated, and marketing provides a common interface across all the different principles of management studies. Principles of finance, operations, human resource management are all utilised in the SOSTAC model. During my study I followed the following pathway: After deciding that orkut is going to be my subject of study, I first and foremost wanted to know what is the market scenario in which Orkut is operating. For this purpose, I started with the SWOT analysis. Through SWOT I was able to map the external and the internal and the internal environment. After having done the SWOT, I decided to take a look at the macro environment. For this purpose I had applied the PESTLE analysis. The PESTLE gave me a closer insight of the business environment in which Orkut is operating. The objective setting section takes into consideration the mission and vision of the company. After having a look at these aspects, I developed my strategies on the basis of SMART objectives. All the strategies of the company are interelated with each other. The strategy setting of the company has taught me how to analyse the activities through which the company tries to achieve its competitive advantage. The difference in the strategic perspectives such as Ansoffs Matrix, BCG Matrix, GE McKinsies Matrix , and the Porters Generic Strategies were very well formulated in the module. This gave me an in depth way of understanding what would be the most appropriate strategy for Orkut.Thus I have taken Ansoffs Matrix and Porters Generic Strategies. While doing the Tactical recommendations, I came to understand the concepts of the 7Ps of marketing. I can now understand the the 7Ps involve all the different prospects of management. The working on promotional mix became much simpler because there were case studies on communication strategies of declining brands discussed in the class. The part of the action plan that involves the GNATT chart was very well taught in the lecturing sessions. Allocation of duties made me dig into concepts of Human Resource Management.The human resource pay a critical par tof allocating the promotional duties to the right person.The promotional activities are the most crucial part of brand awareness and this has taught me there is a lot of people management that goes into all these activities. The budget planning prompted me to have a look at the financial statements of the company. Final the part consisting of the control and monitoring helped me to inculcate concepts of operations management in my marketing plan. The concepts of benchmarking and best practices helped me to understand how a market follower often often follows the market leader to achieve operational effectiveness. Thus the marketing module not only teaches us the maketing concepts but also builts up a holistic approach towards MBA.In order to have a successful career in marketing it is not only important that I have in depth of the marketing theories and modules but every department of the organisation has a signififcant contribution towards it.The module has taught me that all the twigs of management comprising of marketing, finance, operations and strategy are all incorporated and interrelated. PERSONAL EXPERIENCE: This module has taught me to enjoy the process of learning and have ingrained knowledge of the subject.The way in which the concepts have been taught have given depth to the them and made them interesting.The concepts have been linked with the real life examples of comapanies and products that we use on a day to day basis. The real life case studies and examples have taken the learning process to under level. These examples have taught to interlink what we do in our day to day lives and how it affects the nature of the companies and consumers. The module has taught us to use the day to day mediums of communications like the newspapers, taxis and view the promotional skills in the context of marketing communications and link the concepts with activities the companies carry out. Some examples like British Airways, Poundland, Motorola, Virgin Rails and many more have encouraged me to do extensive research about the companies and how they use the concept of marketing to enhance their image. I was not aware that the companies use dirty skills to market their products and what extent they go to to enhance the sales. The lectures have been highly interactive and they have made the process of the enjoyable.The high level of interaction in the lectures made me confident about

Jaws: The Movie versus the Book Essay example -- essays research paper

Summary by Eric Dillon Steven Spielberg’s Jaws was a branch off the novel Jaws written by Peter Benchley . The Novel was written in 1974 receiving a best sellers award and therefore setting up for a movie just one year later in 1975, which soon invented the phrase â€Å"blockbuster†which simply is to gross over 100 million dollars. Since this was a highly publicized and successful novel Steven Spielberg was held to a high expectation for this movie to be an ultimate hit. The book and the movie have a lot of differences. The book gives you an all around synopsis on every character while the Movie gives you a breath description on what the character was about and more emphasis on the shark. The title Jaws, is of course an innuendo referring to the shark. The opening credits start off by putting you deep in the treacherous waters of Amity moving along with an object that you assume is the shark but don’t officially know because of the camera position. The camera puts you in the depths of the water with the shark giving the viewer an extra edge when they witness a character jump into the water ignorantly. The fact that we know something that the character obviously doesn’t creates an uncanny feeling of wanting to warn or yell at your television. This type of cinematography is what enhances our viewing experience in a way that a book cannot do as effectively. On the contrary the books gives our main character, Chief Brody, a since of insecurity and worry while in the movie there isn’t enough time for us to sit and go into everyone’s background. Being able to cover more information and still keep viewer/readers attentive is something that is much more actively represented by a book. The most important sequences in the book sta... ...k cant nearly provide the same fear as actually seeing the water and waiting for the shark to jump out and decapitate someone. Steven Spielberg also left us guessing because as the movie went on we got to see more and more of what the shark looked like until WHAM! The shark jumps out of the water and leaves at our seats to enjoy a blood-splattering finale. While reading the book I kept going and going waiting to get to a spin tingling conclusion and then all I read was how the shark suddenly floated away. I felt teased as if a girlfriend kissed you all over and left you there to stay with no action for the night! Part of it was the fact that I saw the movie before I read the book so my expectations were very high for the book seeing that Jaws is a classic. Overall I think Jaws is one of the few times that the movie actually beat the book by a very long shot.

Classroom of the Future Essay -- Teaching Education

Classroom of the Future Essay In ten years, I will be 32 years old. I will be teaching full-time in an elementary school. Things will be a lot different than they are now, technology in particular. Everything that is cutting-edge right now will be widely available. In my classroom of the future, my students will all have helpful technological tools to further enable their learning capabilities. One thing my classroom will have is a smart board. In fact, every classroom will have one. Smart boards, otherwise known as interactive whiteboards, are like big computer screens the size of chalkboards. The screen shows whatever the computer attached to it tells it to, and things can be highlighted and edited by touching the screen. The boards are also able to be written on, and are totally interactive, hence the name interactive whiteboard. These will be really helpful when teaching lessons because of all the things that you can do with them. It’s like a chalkboard that actually responds to you. Smart boards also enable video conferencing. This is great because students can go on virtual tours using these smart board video conferences. They can speak to scientists and tour guides and hundreds of other informed professionals willing to conference with them. This avoids the hassle of regular field trips which involve transportation and permission slips and takes up a lot of time and energy. Now students can have those same benefits of learning from the comfort of their classrooms (EdCompass). Another piece of technology that will benefit students in my future classroom will be cell phones. In ten years, there’s a good possibility that every person in the country will have a cellular phone, students... ...nology to help them with every task. Their learning will be advanced tenfold through the use of what’s known today as cutting-edge technology. And, best of all, classrooms will be improving all the time. Works Cited Daly, J. (2004). Life on the screen. Retrieved Apr. 19, 2005, from Edutopia Magazine Web site: http://www.edutopia.org/magazine/ed1article.php?id=Art_1160&issue=sept_04. Shreve, J. (2005). Let the games begin. Retrieved Apr. 19, 2005, from Edutopia Magazine Web site: http://www.edutopia.org/magazine/ed1article.php?id=art_1268&issue=apr_05. SMART Technologies Inc., (n.d.). Edcompass. Retrieved Apr. 19, 2005, from Evaluate Technology Web site: http://edcompass.smarttech.com/. Wired Magazine, (2005). Cell phones put to novel use. Retrieved Apr. 19, 2005, from Wired News Web site: http://wired-vig.wired.com/news/gizmos/0,1452,66950,00.html.

Jackie Robinson Essay -- essays research papers

The Great One   Ã‚  Ã‚  Ã‚  Ã‚  “ He struck a mighty blow for equality, freedom and the American way of life. Jackie Robinson was a good citizen, a great man, and the true American champion.'; Ronald Reagon. I don’t know if anyone could have summarized his life better. Jackie was a great influence to the American public. To over came diversity and succeed is a great accomplishment.   Ã‚  Ã‚  Ã‚  Ã‚  Jackie Roosevelt Robinson was born in Cairo, Georgia, January 31 1919. He went to college at the University of UCLA. Where he was a star in four sports basketball, baseball, football, and track. He is the only bruin to letter in four sports. After college he went to pursue a career in the Army. He soon became a lieutenant. He was put on honorable d...

Evil Lives are meaningless lives? Essay

Profound though it may seem we often ask this very basic question:   What is the meaning of our life? This is one question that has existed for a long as humanity has.   It is one mystery that has fascinated many of the great philosophers.   Although many will find it absurd, pretentious even, that we want to answer this question, Julian Baggini thought otherwise. This is proven by his treatise in the book entitled What’s It All About: Philosophy and the Meaning of life.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Indeed, while many people will shy away from bursting forward with this question, Mr. Baggini was brave enough to try to answer it. He attempted to break down several issues plaguing people – some of which are helping others, serving humanity, being happy, becoming triumphant – and successfully delivered his views without making his ideas sound so ostentatious and metaphysical.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The essential issue in the book actually deals with the question of whether there is a profound and mysterious meaning to life.   It also asks what the ultimate purpose of our existence is. Mr. Baggini argues that there really is no single meaning to our existence. He says that every little thing that we do has meaning in itself so it is pointless to look for one whole package of meaning.   Indeed, the first-two chapters examine if and why the existence of God should make a difference into determining the meaning of our life. The remaining chapters then evaluate the claims of some people as to what they find significant in their life.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   By planting his feet firmly on the ground and dealing with specific issues, I think that Mr. Baggini effectively shows us that the quest for the meaning of our existence is right here with us everyday.   We don’t need to travel to far places to look for it.   We don’t need to serve in the UNICEF to render ourselves useful to humanity.   Most importantly, we don’t need legislation to render ourselves empowered.   The answer we have always been looking for in our life is in our own hands.   It is how we cope with our everyday existence that will truly define the life that we have lived.   The outside forces are just mere accompaniment, whereas our actions and reactions are the essential factors that will judge us in the end.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Corollary to this, the meaning of our life cannot be found in books and idealistic treatise. We don’t need to look for its meaning in our neighbor’s house; it is right at the tip of our nose. Mr. Baggini shows us that we can value happiness even as we accept that it is not everything. We can see the value of success without drowning ourselves in it.   We can even shout â€Å"Carpe Diem† to the whole world even as we help others lead fruitful lives.   In the end, it is still love that powerfully motivates us all. Indeed, Mr. Baggini shows us that the search for meaning is very personal and within our power to find. He supports his stand by drawing from actual experiences drawn from real life of real people.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In many ways, those who have read this book will deduce that Mr. Baggini qualifies himself as a modern-day heir of Bertrand Russel. In his own way, he shows us that we can find the meaning of life if we can only be more philosophical and rational.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In the Chapter 4 of the book subtitled Here to help, Mr. Baggini discusses the proper place of altruism if we are to pursue meaningful lives.   â€Å"If the meaning of life is to help others, then only those doing the helping can lead meaningful life.   The people being helped are thus mere instruments to the end of giving purpose to the altruists.† (65)   Of course, Mr. Baggini does not brush off altruism as a useless virtue. It is still needed if we have to co-exist peacefully with others.   However, he emphasizes that altruism should be put in its proper perspective and that people should make sense in defending values which go beyond itself. Altruism in itself is a virtue but it should not used to define one’s life.   It is just but one part of our existence, not the whole of it.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In Chapter 7 subtitled Becoming a contender, Mr. Baggini writes â€Å"To raise a happy family, or live your life pursuing your passion, no matter which recognition you get, should be seen as a success.†(123) This in itself shows the kind of philosophical sense that Mr. Baggini follows in this book.   He does not aim for huge successes but makes one feel that no matter how small the achievement is, it is still worth noting because it has helped one become the kind of person that he is today. It is therefore important for us to do our best in every thing we do because these small things can also enrich our life.   Indeed, it does not matter whether the good deeds we have done are great or small.   The most important is we did it.   This is what life should be all about.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In Chapter 9 subtitled Lose yourself, Mr. Baggini emphasizes that we don’t need a Maya Angelou or a Deepak Chopra to lead us to the real meaning of our life.   He strongly criticizes the promises of religious and ideological beliefs; consequently convincing us that we really don’t need vast esoteric knowledge or a time-tested guru to find the meaning of our life. Here, Mr. Baggini argues that we just have to look into our self and we will find everything that we have always been looking for. Resorting to ideological beliefs may only pose greater danger of losing one’s proper perspective, thus, this is highly discouraged.   Apparently, Mr. Baggini believes that each person is unique and lessons learned from one’s experiences may not be uniform for everyone.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Mr. Baggini’s main purpose for writing this book is actually to show us that philosophy – rather than our average New Age psychobabble — is a better tool to analyze life’s little mysteries with. This is the reason why he purposely puts forward a largely down-to-earth approach to the issues being raised in the book. In a world where existentialism has morphed into an alienated version of the â€Å"I and me† culture, utilitarianism offers rational discourses where once we had heaven for guarantor.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Like the movie Dead Poets Society, Mr. Baggini encourages us to seize the day. Each day is a chance for us to define the life we lead.   It is therefore essential that we have to live our life to the fullest everyday.   Of course, he admits that defining our life this way is not an easy task but there is nothing impossible if we only go back to our very selves. In this aspect, Mr. Baggini dislikes paradox and hyperbole and anything too extreme.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   What’s It All About: Philosophy and the Meaning of Life ends up being a rational and secular inquiry into the meaning of life. Although it is obviously a prà ©cis of Mr. Baggini’s personal views on life, he hopes that this is something many philosophers would mostly agree. Several times in the book he would refer to past experiences as he draws lessons from them. In spite of his bold statements, however, Mr. Baggini takes a cautious approach.   This stance disappoints because at the end of the book, there is little to disagree with. His supposition that the meaning of life is really â€Å"quite humdrum† only sums up his attitude to the question.   In this aspect, he shows that life is just a mirror that reflects back the image of whoever seeks its meaning.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   To his credit, Mr. Baggini tries to sum up the meaning of life in fewer than 200 pages – a big achievement in itself.   However, it is also because of this that his argument suffers greatly; being that its supporting discourses have been so squeezed together. This problem is apparent in the chapter on the loss of selfhood, where he points out that New Age ideas are quite â€Å"nonsense.†Ã‚   He says that anyone who professes to lose his ego during meditation is being self-righteous.  Ã‚   Anyone who professes to lose his ego during meditation is being smug and self-righteous.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Mr. Baggini then saves the best for last when he declares that â€Å"we should forget about the meaning of life and just get on with it.†Ã‚   The analysis made on life stems from a rationalist and humanist perspective. As I said earlier, he proceeds to his main thesis with utmost caution even as he answers each question thrown his way with distinctive directness.   The outcome of this is that the readers are left to form their own conclusion based on the framework that Mr. Baggini has constructed.   Each reader will be able to form his own meaning to life – one that will be personal, more meaningful and sociologically moral.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   If a reader has majored in philosophy, this book will be viewed as a bit simplistic.   However, for ordinary readers like me, it makes for an easy comparison of the various isms in life. Sure, it does not dole out definitive answers to specific questions. Still, it’s a good read for someone who is literally searching for a meaning of his existence. For me, Mr. Baggini’s insistence that our life should be led on an everyday basis is congruent to the fact that we should live it in peaceful co-existence with our neighbors.   Doing otherwise (or by being evil) will render our life meaningless.   In a nutshell, Mr. Baggini offers us ideas about life that are balanced, good and practical. The bottom line here is that living itself, for its own sake, is what truly the only thing that gives life meaning.   All the other ascriptions are, at best, plain spices to make the journey fun and enjoyable.    References: Baggini, Julian. (2005) What’s It All About: Philosophy and the Meaning of Life. Granta Publishers, Inc. Williams, Peter. (2003) Sorting the wheat from the chaff http://www.damaris.org/content/content.php?type=5&id=319

Enhancing Employee Job Satisfaction Essay

1.Executive Summary Communication problems often become apparent due to their consequences. If a department suffers from high staff turnover, this often can be a sign of poor communication between and supervisor and the team. If the team doesn’t understand what is expected from them, received unclear instructions or is not sure about the overall strategy and why they are asked to do what they do – all issues down to poor communication – they often feel dissatisfied and this can result in employees leaving the business after a relatively short period of time. Another cause that can justify reviewing if there are any departmental communication problems is low motivation, productivity and poor business performance. If staff does not receive the information they require or do not feel appreciated, valued and kept informed they might not go the ‘extra mile’ for their employer. They might feel frustrated and can’t see the point of what they are doing and this in turn leads to poor performance. Open and regular disagreements between managers and the team, such as open conflict or rejected appraisals, are also a clear sign of communication issues and should be looked into. But suspecting that a departmental issue is down to poor communication is not sufficient to bring improvement about. Once you suspect that there are communication problems how do you find out for sure enabling you to target them? A good method of identifying if there are communication problems is to talk to the involved parties and try to gain an understanding about their opinion. Why do they think the department underperforms? Do they feel they get all the information and feedback they need to do the job? What would they change if they could? Are their opinions heard and accepted? I is important to keep this feedback confidential in order to ensure that honest feedback is received – either through anonymous surveys or through individual conversations with a neutral party such as an HR manager. Another method is to question staff about the things they should know, e.g. how their work fits in with the business strategy and why they do what they do. If they are not able to answer these questions, it is likely that communication is insufficient or ineffective. Identifying communication problems between managers and staff can be easily identified using above suggestions. By rectifying these major positive impacts on business performance and employee satisfaction can be achieved. A final suggestion on how to identify communication problems between managers and staff is to observe how both parties interact. Are conversations kept courteous and respectful and show trust or are they sharp and without showing signs of a good relationship. Body language should also be observed to identify if both parties listen to each other and communicate effectively or if information is not taken in and heard or offered effectively. A review of the key communication channels used can also be very valuable, e.g. email should be used for clear step to step instructions to ensure understanding, but at the same time direct communication face-to-face or per telephone is needed to ensure a relationship is developing and queries can be easily resolved. 2.Background of the study To avoid the consequences of job dissatisfaction. Employees lack motivation, perform poorly and possess negative attitudes means that they are dissatisfaction on the jobs. These symptoms can directly affect a company’s profit and vision. We should understand the reasons why employees are unhappy at work. Understanding the causes can help us find the right solutions. To improve employee motivation and performance, we wonder how to get employees to work with a higher degree of effort. What motivates an employee to perform varies from employee to employee. Some people work to satisfy needs, meet goals or fulfill accomplishments. Motivation to perform is not a rule that can be enforced; it comes from within the employee. To inspire motivation, we must create a work environment that encourages employees to feel motivated. Improve employees’ engagement to prevent unhappiness, turnover and even profit declines. To improve teamwork, is to realize the importance of teamwork and become proactive about having colleagues work together as an important element of the business. We need to improve and enhancing employee’s job satisfaction, engagement, collaboration and teamwork to resulting in increased productivity. Employees are a company’s livelihood. How they feel about the work they are doing and the results received from that work directly impact company’s performance and, ultimately, its stability. For instance, if employees are highly motivated and proactive, they will do whatever is necessary to achieve the goals as well as keep track of performance to address any potential challenges. Employees have low motivation is completely vulnerable to both internal and external challenges because its employees are not going the extra mile to maintain the company stability. An unstable ultimately underperforms. 3. Introduction and background of Hotel 3.1 Introduction & background of Hotel We are one of Hong Kong’s best designed hotel are perfect choice for travelers who demand the best short term stay and long term accommodation. Since we opened in 1997, our hotel in central Hong Kong has been recognized by guests and the hospitality industry for its outstanding performance. The 350 guest rooms are all tastefully furnished and are completed direct telephone line with voice mail. Our equipped kitchenettes include microwave, induction cooker and refrigerator and broadband internet access are available in our hotel. Location Situated in the heart of Hong Kong Island, superbly located in the mid-levels commanding spectacular views of Hong Kong Island and Victoria harbor. It is also a prestigious address that enjoys the proximity to prime business districts of Central and Admiralty. Attraction The Hong Kong Park and Botanical Garden are in the proximity, with lush greenery and ample open space nearby Central MTR station and Hong Kong’s popular nightspot Lan Kwai Fong are also within 10 minutes walking distance. Well connected by public transport to the main shopping district areas, Causeway Bay Hong Kong. It is perfectly located in an area with a mix of history, art & culture, and a touch of stylish contemporary. Antique shops, art galleries and designers boutiques scattered around, together with high rise office buildings, massive shopping centre and party venues of Lan Kwai Fong and SoHo. 3.2 Hotel Structure The Hotel structure that’s split into two basic groups: administrative and operations. The administrative side of the structure includes such departments as sales and marketing, accounting and human resources. The operations side is generally split further into food and beverage and rooms. Both administration and operations report to the general manager. The administrative group is fairly straightforward. Any function that does not consistently interact with the guests or impact the service level falls into this group. The operations group is a bit more complicated. Food and beverage, for instance, might include the hotel’s restaurants, bars, nightclubs, banquets department, catering department and sometimes room service. Rooms might include the front desk and front-door personnel, housekeeping, concierge, guest services and sometimes security and engineering. Human Resources Department The human resources department plays a vital role in a hotel’s efficient operation. The functions of the human resources department are employee recruitment, benefits administration and training. Although the human resources department recruits, interviews, and screens prospective employees, the final hiring decision rests within the department in which the potential employee will be working. Accounting Department The accounting department’s responsibilities are include recording financial transactions, preparing and interpreting financial statements and providing the managers of other departments with timely reports of operating results. Other responsibilities, carried out by the assistant controller for finance, include payroll preparation, ac-counts receivable, and accounts payable. Rooms Department Responsibilities of the rooms department include reservations, guest reception, room assignment, tracking the status of rooms (available or occupied), prompt forwarding of mail and phone messages, security, housekeeping of guest rooms and public spaces such as lobbies, and answering guests’ questions. This very department provides the services guests expect during their stay in the Hotel. The front office is usually considered one of the most important departments in a hotel because that is where the most interaction with the hotel guests takes place. Frequent and consistent communication among front-office functions is critical. Reservations, for instance, must communicate with the front desk each day about the number of rooms that have been presold. The front desk must communicate with housekeeping staff members to let them know when guests check out. Management for all front-office departments must stress consistent and frequent communication to ensure a smooth-running operation. The housekeeping department is vital to attracting and keeping guests through its role of maintaining top quality decor, cleanliness and service. The housekeeping department includes many roles in the service staff of a hotel. Aside from room attendants, who tend to room cleanliness, the department includes gardeners, maintenance men, bellhops, laundry staff and floor managers, as well as, occasionally, customer service professionals. Food and Beverage Department Food and beverage department is to provide food and drink to a hotel’s guests. Arrange multiple events scheduled for the guest. A coffee shop, gourmet restaurant, room service, banquet halls and function rooms where food and beverages are served. This department is an integral place in the hotel which is responsible for the systematic and the actual Service of food and beverage to the general public or customers as per the order in any F &B outlets. Marketing and Sales Department The marketing and sales department’s managers who make up the marketing and sales department are sales, or the selling of the hotel facilities and services to individuals and groups. Sales managers sell rooms, food, and beverages to potential clients through advertising, attendance at association and conference meetings and direct contacts. The marketing and sales department is also removed from most of the day-to-day operational problems faced by other departments. The division of work among the sales managers is based on the type of customers a hotel is attempting to attract. Engineering Department The engineering department’s responsibilities include preventive maintenance; repair; replacement; improvement and modification to furniture, fixtures, and equipment; and ensuring uninterrupted provision of utilities (gas, electricity, water). Preventive maintenance involves routine checks and inspection of the key components of all equipment. Maintenance of recreational facilities may be part of the engineering department’s responsibilities. the engineering department’s responsibilities include preventive maintenance; repair; replacement; improvement and modification to furniture, fixtures, and equipment (FFE); and ensuring uninterrupted provision of utilities (gas, electricity, water). Organization Chart – Appendix I 4.Methodologies 4.1 Questionnaire (anonymous) A staff questionnaire is an effective tool used to find out what the employees feel about the organization, it policies, work environment, job responsibilities, co-workers, superiors etc. In any work environment, it is important for the upper management to be aware of what its staff wants and expects; this will lead to better retention of employees and a mutually productive relationship between the staff and the boss. Staff questionnaires to discover what are employees really thinking. These are completed on an anonymous basis usually once or twice a year. Because the employees can’t be identified we are more likely to get honest answers. This information can be revealing; it may also help to tackle hidden problems quickly and, more importantly, before staff gets blown out of proportion. Sample of Questionnaire – Appendix II 5.Analysis & finding of current problems 5.1Problems in communications Some employees might also be afraid or not feel comfortable to speak up about problems they are having with other co-workers. Some employees might think that if they speak up about trouble they are having they will be frowned upon for future projects. 5.2Employees initiative and commitment Some employee not willing to handle multiple tasks, responsibilities and take on new challenges. Hidden interest in and no enthusiasm for the job and completes assignments slowly and non-efficiently. Not able to adapt to new situations and changing work priorities and responsibilities when needed. 5.3Employee job dissatisfaction Staff expects to get a commensurate reward. The wage should be fair, reasonable and equitable. Employees who feel stuck in their job position are less motivated to maintain high productivity. Managers with poor leadership skills tend to offer little feedback on employees’ performances. 5.4Inter-department conflicts A manager or employee will know an important piece of information, and assume that because he knows it, then everyone else must know it as well. 5.5Employees’ behavior Employees feel threatened by fellow employees, experience workplace burnout, lack respect for management and feel unappreciated. 6. Conclusion Businesses without effective staff communication suffer from lost profits, poor productivity and poor employee morale. In order to solve many business problems, employees need to be able to collaborate and cooperate effectively. Good communication can encourage employees to work harder, solve problems together and work towards a common goal. It is the job of every supervisor, manager or boss to make sure employees are communicating effectively. If a department suffers from high staff turnover, this often can be a sign of poor communication between and supervisor and the team. If the team doesn’t understand what is expected from them, received unclear instructions or is not sure about the overall strategy and why they are asked to do what they do – all issues down to poor communication – they often feel dissatisfied and this can result in employees leaving the business after a relatively short period of time. Another cause that can justify reviewing if there are any departmental communication problems is low motivation, productivity and poor business performance. If staff does not receive the information they require or do not feel appreciated, valued and kept informed they might not go the ‘extra mile’ for their employer. They might feel frustrated and can’t see the point of what they are doing and this in turn leads to poor performance. Employees feel dissatisfied with their jobs at one point or another. Some employees leave their jobs for better opportunities, while others choose to stay. Employees with low job satisfaction can negatively affect a company because they typically lack motivation, perform poorly and possess negative attitudes. These symptoms can directly affect a company’s bottom line. Managers should understand the reasons employees are unhappy at work. Understanding the causes can help managers find the right solutions. One of the primary reasons for job dissatisfaction results from companies underpaying workers. The stress of paying bills with limited income causes many workers to feel dissatisfied with their jobs. A lack of career growth and advancement is another reason why employees are dissatisfied at their jobs. Employees who feel stuck in their job position are less motivated to maintain high productivity than those who do not. Workers feel valued when employers include them in their long-term plans and show their appreciation through promotions. Employees who move up in an organization and receive just compensation to reflect their title and responsibility changes usually commit themselves to the company for the long term. A lack of interest in the work is another reason why employees are unhappy. Most employees want to perform job duties that are engaging and challenging. Monotonous work causes an employee to experience boredom. Bored and unchallenged employees experience little incentive to concern themselves with workplace productivity. The nature of employees’ work accounts for the most situational influence in workplace satisfaction. A key reason employees perform poorly in the workplace is poor management. Managers with poor leadership skills tend to offer little feedback on employees’ performances. Micromanaging and dictating to employees instead of motivating them can cause a decrease in employee productivity. Poor communication is one of the main causes of conflict between employees in the workplace. This can result in a difference in communication styles or a failure to communicate. For example, a manager reassigned an employee’s task to the employee’s co-worker but failed to communicate the reassignment to the employee. This may cause the employee to feel slighted, which can transform into animosity among the two employees and the manager. Failing to communicate in the workplace may cause employees to make incorrect assumptions and believe workplace gossip. Poor communication in the workplace not only causes conflict but decreases productivity and employee morale.